How Paradise City Festival shows the entire event sector the way

Last weekend evening for the 9th time Paradise City Festival location. From the start, this festival has chosen to focus on sustainability. We have been installing Robi Professional water taps there for years. There are (and) more events that are resolutely opting for sustainability, but without a doubt, Paradise City is in the international couple here (A Greener Future, Paradise City recently declared THE most sustainable festival of the world).

_{How does this festival make a difference?}

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1. From the start, Paradise City has been working with a long-term plan that is not just about waste or cups, but really integrates all aspects of sustainability. Read more about it here.

2. Paradise City also effectively measures the impact of their sustainability efforts annually, in collaboration with CO2LOGIC, and also makes these results public (you can find their latest CO2 report) here.

3. Paradise City also makes a real difference in terms of impact through mobility. And that is very important, because mobility for events accounts for around 70% of CO2 emissions. Mobility is and remains the elephant in the room for many events.

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4. The festival succeeds in linking their sustainability policy and their partnerships, where these worlds are still separate at many festivals. Paradise City's motto is: Our sponsors should help us become more sustainable or we should make them more sustainable. Good examples include Eneco Belgium, which installs a lot of solar panels there, and The Coca-Cola Company, which provides tap installations for soft drinks and thus shows that soft drinks are also possible at festivals without single-use PET bottles.

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5. Paradise City communicates extensively about their sustainability policy. BUT this festival mainly makes a difference by doing it in a well-dosed way. Neither online nor at the festival, you get the feeling that the sustainability story is being forced upon you, it is “offered” in a very accessible way. The festival site is full of communication about sustainability, but the way in which it is done is stylish, subtle and positive. This is the result of sustainability manager Esther Koshari's no-nonsense vision. Example: the festival's entire catering is vegetarian, but this isn't really communicated as something special anywhere. Eight was if it's normal. Smart!

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On the first day of the festival, Paradise City, together with the Event Confederation, organized a tour where various Belgian players were present, including Pukkelpop. In this way, Paradise City also invests in what our CEO Jeroen Vereecke has already said. “contagion impact” has mentioned.

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